About Meat & Livestock Australia
Meat & Livestock Australia (MLA) is a producer-owned company providing marketing and research and development services to 50,000 cattle, sheep and goat producers across Australia.
MLA works in partnership with the red meat industry and the Australian Government to deliver marketing, research and development products and services to beef, sheep and goat producers, with the core purpose of fostering the long-term prosperity of the Australian red meat industry.
In Japan, and around the world, MLA is committed to promoting the quality and diversity of Aussie Beef and Lamb as well as the world leading sustainability practices and systems that underpin their industry.
Meat & Livestock Australia at Expo 2025 Osaka
Expo 2025 Osaka provides a unique opportunity for MLA to engage with Japanese, regional and global consumers and trade alike. Australia exports more than two thirds of its red meat production and Japan has for many years been one of Australia’s largest and most important export markets. The combined annual Australian beef and sheep meat export value to Japan represents almost A$2 billion in value and we are proud to be the #1 origin of imported beef and lamb into the country.
With almost 30 million visitors expected to attend Expo 2025 Osaka, it’s a privilege for MLA to have the opportunity to be recognised as a Partner of the Australian Pavilion and interact with Japanese consumers showcasing the many unparallelled attributes of Aussie Beef and Lamb. MLA looks forward to utilising their network of Aussie Beef Mates and Lambassadors to share the sustainability, quality and diversity stories that underpin Aussie Beef and Lamb through a series of demonstrations, sampling activities and interactive engagements.
Being a part of the Australian Pavilion will also create an environment where MLA can invite and host their trade, retail and food service partners giving them a once in a lifetime Australian experience across not only beef and lamb but other major industries and products that highlight Australia’s broad capabilities and commitments to excellence.
Quotes attributable to Meat & Livestock Australia
From Michael Crowley, Managing Director Meat & Livestock Australia:
“Japan has been an incredibly important trade partner for the Australian red meat industry for over 50 years. Our industry is proud to have provided 3 generations of Japanese consumers with healthy and delicious Australian beef and lamb during this time. Expo 2025 Osaka gives us an opportunity to further strengthen our ties in Japan while also sharing Aussie Beef and Lamb with new consumers and participants from around the world.”
From Travis Brown, Meat & Livestock Australia’s Regional Manager Japan & South Korea:
“MLA is thrilled to partner with the Australia Pavilion during Expo 2025 Osaka. With over 12,000 people expected to visit the Australian Pavilion each day over a 6-month period, it really is a unique opportunity to continue to engage with our consumers and partners promoting and highlighting not only our world leading sustainability credentials but importantly the absolute quality and diversity that can be found in Aussie Beef and Lamb.”