
Host an event at the Australia Pavilion
The Australia Pavilion Strategic Business Program provides an opportunity for Australian businesses and organisations to host an event at the Australia Pavilion, influencing discussions across a wide range of topics and advancing Australia’s national interests.
Whether you're a business, a not-for-profit or community group, we welcome you to bring your unique vision to life.
We are calling for expressions of interest (EOIs) from individuals and organisations interested in participating in our Strategic Business Program at Expo 2025 Osaka by curating an event at the Australia Pavilion. Events must align with the overall Australia Pavilion programming framework and the Australian Government’s strategic objectives for Expo:
1. Deepen the bilateral strategic, economic, and people to people relationship between Australian and Japan; and
2. Create new opportunities for Australia with Japan and the region.
Please note that this is not a grant application, nor a procurement opportunity.

Strategic Business Program
DFAT is coordinating the development of a six-month strategic business program comprising government, business, and cultural events, which will be hosted by the Australia Pavilion at Expo 2025 Osaka.
Events aligned with Australia’s programming objectives may be hosted at the Pavilion through the following opportunities:
- Friends of the Australia Pavilion
- Signature Event Experiences
Different eligibility criteria apply to each category.

Evaluation Process
The evaluation committee will consist of DFAT staff, who may seek advice from other government departments, agencies or industry representatives as needed. EOIs will be assessed on a rolling basis. Following initial assessment, the evaluation committee within the Osaka Expo Taskforce may seek further information from applicants.
All submissions will receive an automatic response to advise the EOI has been received. Those identified as suitable for either category will receive further notification directly from the Osaka Expo Taskforce.
DFAT reserves the right not to progress any proposal to shortlist, negotiation, or funding agreement stage. EOIs that are not successful will not receive feedback nor any further communication.

Friends of the Australia Pavilion
Friends of the Australia Pavilion SmartyGrants Application Form
To be eligible under the Friends of the Australia Pavilion program, your organisation must be a non-corporate entity that does not operate for profit. This includes not-for-profit organisations, community groups, foundations and Australia-Japan friendship networks. Please note for-profit organisations, industry peak bodies, sporting organisations, universities, local governments, and/or individuals/organisations supported by corporate entities are not eligible.
If your organisation is selected, you will be responsible for all aspects of event development, curation, and coordination, subject to amendment and/or final approval from DFAT. This may include designing the event, inviting speakers and participants, and managing all travel and accommodation requirements and expenses.
We encourage you to consider funding, including Australian government grant opportunities, to support your event. Capped funding support for Expo site entry tickets, may be available for your event, at the discretion of DFAT.
EOIs will remain open until at the point where programming targets are met. Early applications are encouraged. Please contact us if you have any further questions.

Signature Event Experiences
Eligible organisations will have the opportunity to curate an event at the Australia Pavilion on a fee-for-service basis.
Organisations currently eligible to host Signature Event Experiences include businesses, peak bodies, business chambers, sporting associations and/or local governments. International Expo participants and organisations are also eligible.
All events must meet minimum standards on theme, content, speakers, and guests to align with the overall Australia Pavilion programming framework. Events must also align with the following Australian Government strategic objectives for Expo:
- deepen strategic, economic, and people to people relations between Australia and Japan;
- create new opportunities for Australia in Japan and the region; and
- project a modern Australia to the world.
The Signature Event Experience will include assistance with guest invitations, RSVPs and registrations; purchase and allocation of guest tickets; and event management support such as standard table decorations and name cards, and catering and AV for the event. Translation or interpretation services and use of additional rooms on the day of the event would be available at an additional cost.
Information about packages, services and room hire is available in the Australia Pavilion Signature Events Guidelines. For further questions about eligibility, event formats and timings, please email specialeventszone@expo2025.com.au.